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100 Leads In 3 Months

Initial Challenges 

? To get high-ticked agency leads within a limited advertising budget and without the help of any past data.

Our Strategy

To achieve the numbers we were looking for, we:

 - Built a new funnel from scratch.

 - Focused on cold audiences (due to a lack of past data).
 - Kick started a CBO campaign with at least 3 ad sets.

 - Started off with substantially large audiences, giving Facebook more room to optimize for the best results.

 - Continually tested multiple new creatives and ad copies designed to appeal to potential customers.

 - Conducted 4 weeks of rigorous RFT testing.

The Results

- Managed to reel in 106 leads.

 - Achieved a minimal Cost Per lead of $47, with a total ad spend of $5,017.