100 Leads In 3 Months
? To get high-ticked agency leads within a limited advertising budget and without the help of any past data.
To achieve the numbers we were looking for, we:
- Built a new funnel from scratch.
- Focused on cold audiences (due to a lack of past data).
- Kick started a CBO campaign with at least 3 ad sets.
- Started off with substantially large audiences, giving Facebook more room to optimize for the best results.
- Continually tested multiple new creatives and ad copies designed to appeal to potential customers.
- Conducted 4 weeks of rigorous RFT testing.
- Managed to reel in 106 leads.
- Achieved a minimal Cost Per lead of $47, with a total ad spend of $5,017.