Email Marketing

Initial Challenges 

? No email lead gen campaign in place

? No consistent lead gen strategy 

Our Strategy

- We scraped contacts within the target market based on company size and department

- We created a three step sequence that included a base cold email, reply bump, and a break up reply

- Those who clicked all links but didn't schedule a demo were entered into a weekly value email with a soft CTA

The Results

- 60% + OPR

- 5% CTA conversion after 2 months

- A well oiled lead gen machine