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FB Ads

Initial Challenges 

? The client had spent over 5K with no real data or results

? We only had 3 months initially to produce real results

? The client did not have any lead magnets

? There were no landing pages in place

? All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

- We started off with an in-depth audit of the ad account and the website

- Identified that in order to achieve real results we need to have a lead magnet

- We worked with the client to come up with a suitable lead magnet

- Then we started running that lead magnet using Lead Ads

- Despite tremendous results in the first month, we were not satisfied with the Lead Quality

- We build 2 different landing pages and started testing them

- Using new ads creatives were also part of our strategy

The Results

- The results skyrocketed in the very first month

- CPL from Lead Ads was below £0.50

- The conversion rate of leads to subscriptions wasn’t that great initially

- The client was still happy as new customers were coming in from Email marketing

- After we launched the landing pages, the CPL went up a little

- However, the conversion rate skyrocketed this time and the client was converting at a better rate

- Within the first 2.5 months, we generated over 1,200 leads

- And the client was able to convert 192 leads into subscription-based customers.